Creative Celeste Tesoriero Featuring Katie Braddvedt at Priscillas Directed by Jack Shanahan at De Republica
‘This relationship between personal values and professional practice has inspired a new type of designer, one who is a strategic thinker, a successful creative maker, and an experienced communicator driven by values-based decision making’ Sherin, A (2013) Sustainable Thinking. Ethical Approaches to Design and Design Management.
If clothing has the power to serve the individual as well as society and the planet, there is no debate. It is not a debatable topic. The appeal to that is unquestionable.
We are talking about upgrading something that has been part of our daily lives since the beginning of modesty, to a conscious decision, without negotiating style. Sustainability in fashion is the future.
I could not imagine working in another field. I have a strong connection to the natural environment and my movement into sustainable fashion was a much-needed breath of life into my brand.
I was struggling working in an industry that was stereotypical and superficially based. The internal battle was damaging my drive and confusing my passion. A huge weight lifted when I began researching organic fabrications and plant based dyes. To bring my holistic approach to life into my business was exactly what I needed to feel proud of my practices and procedures.
The planet cannot sustain current currency whether we’re talking plastic bags or t-shirts. Consumer education to recycling and the harm of plastic has driven drastic positive change in this area over the past decade. This proves that education is the key ingredient to take a large similar step in the fashion industry, and I want to be on the forefront. As a designer, I get the opportunity to educate and positively impact the way my customers buy. Every time they choose one of my garments over a non-sustainable piece, that’s a win. If they buy it not even realising it was sustainably made using organic fabric and dye, that’s a testament that I am doing my job well.
I believe, doing one thing sustainably is better than nothing at all. Expecting designers and companies to be able to remain true to their customer and aesthetic but move into 100% sustainable production in an instant is an almost impossible task. As Stella McCartney states : “Our philosophy is that it is better to do something than nothing. For me, it’s about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count”.
I make my design choices with an actively conscious mind, commit to what I feel is right in each decision – and sometimes that means falling short of my own expectations. Unfortunately there are limitations in options and diversity of manufacturing components and processes for a designer aiming to work this way. Despite this I view it as an opportunity for experimentation and development. As a designer, facing road blocks just pushes you to get more creative, not just in terms of design but in terms of business.
I want to encourage a new tribe of forward thinking entrepreneurial designers. The key to that, in my opinion is through community and collaboration. It is through creatively connecting and conceptualising new innovations. The individualist designer ego is unnecessary. Greater success will be born through togetherness. The wheels are in motion, and the future is looking bright.